What you see is what you get with Sara Davies MBE – multi-millionaire, business mogul and now a TV sensation. But besides her remarkable accolades, Sara is one of the most down to earth celebrities you will ever meet, and exactly the relatable person she portrays on social media. Continuing my London Series, I recently caught up with Sara – a good friend and someone I have massive respect for. Sara found a goldmine in crafting. Having started her career in Crafting, Sara quickly learnt that the key to selling was to tap into people’s emotions, relatability and lifestyles. This led her to create Crafter’s Companion, a global crafting retailer that has taken the world by storm. During this fascinating conversation, Sara discusses her entrepreneurial journey, shares key lessons and tips, talks about her experiences filming Strictly Come Dancing and Dragon’s Den, thoughtful reflections on mental health, and why it’s so important for her to stay true to herself. Tune in for an epic conversation between two friends and successful entrepreneurs, and learn from our insights on life, business, and mental health. This episode is packed with valuable tips that will inspire you to achieve greatness, while being authentically yourself.
02:45 Why Crafting?
06:57 The size of the Crafting industry
08:24 Sara’s Competitors
12:44 Sara’s Customer demographic
19:00 Things at business Sara’s not good at
23:30 What Sara looks for when recruiting
33:00 Reflections on mental health
43:00 The impact of exercise on mental health
50:33 BBC Dragon’s Den – “The one that got away”
53:26 Her favourite startup
55:15 Sara’s approach to social media
58:30 Upcoming projects